Client: The ALS Society of Alberta
Work: Video Production
The ALS Society of Alberta is a nonprofit organization that supports families affected by ALS. The organization hosts two major fundraisers every year; WALK for ALS in Edmonton, and Betty's Run for ALS in Calgary.
A lot of existing ALS awareness videos are described as being too sad or too dark. The ALS Society wanted to create videos that were both hopeful and uplifting.
The result was the Making It Possible campaign. We wanted the word "it" to represent any moment or memory that families can find meaningful; and how the ALS Society can make those moments or memories possible.
Making it possible: Moments
The Moments campaign was to show how far a single wheelchair can go to help people enjoy their lives, and show how many milestones that one wheelchair can go through.
Making it Possible: Hockey
The Hockey campaign was inspired by a story about a father who could not watch his son play hockey because of the limitations of his wheelchair. The ALS Society provided the necessary equipment for him to finally be able to watch his son play.
Hockey is one of the many moments or memories that "it" represents in Making It Possible.