Client: Calgary Stampede Mercantile
Work: Interactive Lookbook, Photography, Video Production

The Calgary Stampede collaborated with acclaimed designer Paul Hardy to curate a new line of merchandise for the ten day event. Our challenge was to promote some of the new pieces that really made this collection unique compared to previous years.


Interactive Lookbook

Before the collection was released, premium seat holders for the Stampede were given a sneak peak of the new collection at a pop-up store. The store had limited space so an interactive catalogue was created to showcase the products that could not be displayed at the event, as well as tell the story behind these unique collections.


Superscreen Spot

A commercial was also produced to promote the collection on the Stampede grounds. The goal was to visually standout from traditional Stampede souvenirs and merchandise; as well as the traditional visuals associated with Stampede advertising on the grounds.