Intro

Chedda Cheese is a rapper, songwriter, and producer from Calgary, Alberta. He made a name for himself both locally and online for his humorous style of music. But as he matured, so did his sound. Now he needed a creative direction that reflected this.

 
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Brand Identity

Our goal with Chedda Cheese’s new brand identity was the create something less cheesy (no pun intended), and more mature. We ended up with a simple wordmark logo based off his catchphrase made popular from his King of the Dot appearances.

 
 
 
 

Video Production

We provide Chedda Cheese with video production that has ranged from live concert coverage to music videos. Check out our latest production, Grade 9 where we used animated lyrics to help tell his story!


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Minor Accomplishments Release

Minor Accomplishments was Chedda Cheese’s first single on Mathurmatics Records. This was our opportunity to push the new brand identity, and we build an entire campaign around the song.

Album Cover

We wanted the album cover to reflect the island mood of the song, and build the rest of the imagery around the feel good vibe of the song.

 
 
 

Merchandise Design & Photography

We designed t-shirts and hats based off the cover art of the single. In addition, we provided product and lifestyle photography to showcase the clothing.

We then redesigned the Chedda Cheese website to reflect the new brand identity, and convert it into a e-commerce page to sell the new merchandise.