Intro

Chedda Cheese is a rapper, songwriter, and producer from Calgary, Alberta. He made a name for himself both locally and online for his humorous style of music. But as he matures, so did his sound. Now he needed a creative direction that reflected that as well.

We worked with Chedda Cheese to help define this mature, yet still light hearted direction with identity and branded assets. We took this direction to help launch his first single under Mathurmatics Records, Minor Accomplishments. Sometimes you’ll even hear this song after an opposing goal at a Calgary Flames game!

 
 

Brand Identity

Our goal with Chedda Cheese’s new identity was the create something less cheesy (no pun intended), and more mature. We ended up with a simple wordmark logo based off his famous catchphrase made popular from his King of the Dot appearances.

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Video Production

We provide Chedda Cheese with video production that has ranged from live concert coverage to music videos. Check out our latest production, Grade 9 where we used animated lyrics to help tell his story!