Intro

Chedda Cheese is a rapper, songwriter, and producer from Calgary, Alberta. He made a name for himself both locally and online for his humorous style of music. But as he matures, so did his sound. Now he needed a creative direction that reflected that as well.

We worked with Chedda Cheese to help define this mature, yet still light hearted direction with identity and branded assets. We took this direction to help launch his first single under Mathurmatics Records, Minor Accomplishments. Sometimes you’ll even hear this song after an opposing goal at a Calgary Flames game!

 
 
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Brand Identity

Our goal with Chedda Cheese’s new identity was the create something less cheesy (no pun intended), and more mature. We ended up with a simple wordmark logo based off his famous catchphrase made popular from his King of the Dot appearances.

 
 
 
 

Video Production

We provide Chedda Cheese with video production that has ranged from live concert coverage to music videos. Check out our latest production, Grade 9 where we used animated lyrics to help tell his story!

 
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Album Cover

A light hearted and fun song that celebrates the minor accomplishments in our lives. The first thing a single needed was a cover. We went with an ink on paper vibe that matched the tropical tone of the song.

 
 
 

Digital Promotion

We also needed to create branded assets in digital promotion of the single on YouTube, Facebook, and Instagram.

 
 

Merchandise Design & Photography

We designed the t-shirts and hats to help promote the new single, as well as push the new brand identity forward. We also provided product photography and lifestyle photography to show off the clothes.

 
 

Website Design & E-commerce

Finally we needed a space to sell the new merchandise. With a big online following, we created a new website with built in e-commerce to serve Chedda Cheese’s online fans.

We also provided Squarespace training so Chedda Cheese’s team can manage the e-commerce themselves.