Client: Haley Daniels
Work: Logo Design, Website Design, Video Production
Haley Daniels is a Canadian athlete who competes in whitewater slalom canoe. She is currently on the Canadian National team, and won Bronze at the Pan American games. Haley came to us looking for a new logo and videos produced for her fundraising campaigns. She was also looking for a website to be built that she could manage and update herself.
Our logo combined two things that represented Haley's passions: the mountains and the water. We wanted to create a logo that blended these two things together into one image.
Like her passion for the mountains and the water, you can't tell where one begins and the other ends.
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One of the biggest challenges Haley had was maintaining a website to keep her supporters up to date on her competitions and progress, especially when she was on the road for training camps and competitions.
Our solution was to design and build her a website with Squarespace. Squarespace is a beautiful platform that is easy for users to manage.
Video Production: Make A Champ
One of the first videos we did for Haley was for her fundraising campaign on Make A Champ. One of the challenges in Haley's sport is raising funds for her training and competition. She was looking to raise funds for the Pan American games in Toronto.
Haley went on to win bronze at these games.
Video Production: Keynote Speaker
As a student athlete, Haley has learned a lot about wearing many different hats to be successful in both worlds. In addition, she was one of the voices that helped push Women's Canoe Slalom to be included in the Tokyo Olympics. Haley gives back to her supporters with motivational speaking engagements.
We wanted to help tell this story, and let other organizations know how she can give back for their support.