Intro

Structural Precast is a Calgary based company providing custom precast concrete products for residential, agricultural, and commercial buildings. 

We developed a brand identity for them through a new website, branded assets, and trade show materials.

 
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Branded Assets

We were approached by Structural Precast with an existing logo, and was asked to expand on this brand. Starting with the basics, we created business cards and letterheads that set a more modern tone for the brand.

 
 
 

Website Design

We wanted to maintain the modern tone and feel of the brand through the website, but also make sure it’s approachable. A website is often a potential customer’s first impression of your brand. Having a strong impression will not only determine if they will contact you, but if they will stay on your website.

Instead of using solely professional photography, we utilized Structural Precast’s archive of onsite photos to create a down-to-earth and approachable website. Most of the photos were taken on phones by onsite workers, making the website feel like an everyman’s website.

 
 
 
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TRADESHOW MATERIALS

In preparation for the AFN Trade Show we created display banners and brochures for the show. In addition, we expanded on the standard blue/grey colour palette with blue, teal, and orange tones.