We wanted to maintain the modern tone and feel of the brand through the website, but also make sure it’s approachable. A website is often a potential customer’s first impression of your brand. Having a strong impression will not only determine if they will contact you, but if they will stay on your website.
Instead of using solely professional photography, we utilized Structural Precast’s archive of onsite photos to create a down-to-earth and approachable website. Most of the photos were taken on phones by onsite workers, making the website feel like an everyman’s website.